Bajaj Auto Stock Analysis (BAJAJ-AUTO): Product Portfolio & Brands

It was started as Bachraj Trading Corporation Private Limited in the year 1945 by Jamnalal Bajaj.

Chetak was a flagship scooter brand which was started in 1972 and now will be launched as a new electric scooter brand in 2019.

Product Segments

Motorcycles

Entry Level
Sports

Three Wheelers

Passenger Carrier
Goods Carrier

Motorcycles

Baja Auto has a domestic market share of ~18% and stands at 4th position.

Bajaj Auto has a market share of ~60% in motorcycle exports from India.

Entry Level Motorcycles

Popular bikes in this segment are CT 100 and Platina.

Market share of this segment is ~35% as of 2019.

Sports Motorcycles

Popular bikes in this segment are Pulsar (150cc to 220cc) and Avenger.

Bajaj Auto has a dominating segment market share of ~44%

Three-Wheelers

Bajaj Auto is the world’s largest manufacturer and seller of three-wheelers.

It has a domestic market share of ~57% and a total market share of ~61%.

Other than India, the brand enjoys a strong presence across 36 countries.

Passenger Carrier

Bajaj Compact is the No. 1 three wheeler in the world.

Company has a total market share of ~65% in this segment.

Goods Carrier

Model sold in this segment is Maxima C.

Company has a total market share of ~24% in this segment.

Subsidiaries

KTM

KTM is a part of a subsidiary Bajaj Auto International Holdings BV and it holds ~48% stake in KTM.

KTM Duke and KTM RC ranges are popular in India.

KTM has sold over 200,000 bikes in financial year 2018-2019.

Bajaj Group Companies

Hercules Hoists
Bajaj Finserv
Bajaj Holdings & Investment Ltd.
Bajaj Allianz
Bajaj Electricals
Mukand

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